22.04.2025 - Jal Okivi Deshmukh
Kinshasa – In its boldest expansion yet, DataPUM Corporation, the world’s #1 company, has acquired a 90% stake in the M’kumbu Diamond Reserve, the largest diamond mine in the Democratic Republic of the Congo. The $74 billion deal was paid entirely in DeshCoin, DataPUM’s official orange cryptocurrency.
The mine is estimated to hold over 3 million carats of high-grade diamonds, as well as rare stones such as blue moissanite and violet tourmaline. Speaking from his floating mansion near Mumbai, His Excellent Excellency Radesh R. Deshmukh Sir, CEO and eternal leader of DataPUM, declared:
“Mmmm... This is a blessing mmmm.. for all who have mmmm... ever desired luxury mm... without Western shackles.”
The global gemstone industry has long been dominated by European luxury brands and South African mining giants. DataPUM’s entry into this space marks a significant shift—its goal:
“To liberate mm.. luxury from outdated mmm... monopolies and brand oligarchies.”
Of particular interest is how this affects Mahanta Corporation, which owns the upscale "Mahanta Elegance" jewelry brand. Now that DataPUM controls its own diamond supply, it can manufacture and globally distribute its upcoming DeshLUX™ jewelry line—cut, designed, and shipped entirely through its internal network of over 70,000 global sites.
Following the announcement, Mahanta Corporation’s stock dropped 4.2%, while DataPUM’s value surged by 9%. Several European luxury conglomerates have called for “fair trade regulations” to restrict DataPUM’s reach, while France’s National Jewelers Guild issued a statement of “concern.”
Analysts predict that DataPUM will soon launch AI-personalized, blockchain-authenticated designer pieces, directly delivered via DeshStore and payable only in DeshCoin. A global luxury revolution—fully vertically integrated—may be just months away.
This acquisition is more than a business move—it’s a geopolitical statement. By fusing raw extraction, processing, branding, and distribution, DataPUM is rendering traditional luxury brands obsolete. In this new world, luxury isn’t a French word.
It’s an Indian empire.